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I’m not talking about the old UPS slogan. I’m talking about a much more important brown – that’s right, I’m talking about poop.

Poop gets a bad rap, but it is such good indicator of what our digestive health is like. Recent research has shown that a healthy gut can have a lot of positive downstream effects.

There is even the revolutionary treatment called fecal microbiota transplant. Colloquially known as “transpoosions” (1). Yes, they are transferring poop from a healthy person to a sick person and has been shown to be effective in treating clostridium difficile infection (2).

Living up to its awesome name, this incredible technique truly does transfer poop from a healthy person to a sick one in order to restore destroyed gut fauna.

It sounds like it came from the imagination of a ten-year-old boy, but this science is very real and very helpful. Poop and digestive health isn’t talked about much at the dinner table, but is assuredly a silent issue in a large amount in the population.

Fortunately, there are other products that can help out your gut fauna besides other people’s poop.

There are bacteria inside of you that aren’t there to harm you, but to help you – known as endosymbiotic bacteria. They colonize the intestines, which is where most of the digestion occurs. Microorganisms in the human gut are called the “forgotten organ” because they provide important services in digestion, prevent the establishment of harmful mircoorganisms, and even produce some vitamins (vitamin K and biotin). The forgotten organ is like the elephant in your body because it is estimated to be over ten times the amount of cells in your body (~ 1013) — an astounding amount of unicellular organisms with around 500 different species.(3)

There aren’t many microorganisms that can survive in the acidic environment of the stomach, but the lower small intestine and large intestine allow growth of a large, diverse range of bacterial populations. Most bacteria in your gastrointenstinal (GI) track are not harmful, but actually beneficial. When your intestinal flora are in a good position, harmful bacteria have a hard time establishing and flourishing to launch an attack system (4).

The bodies bacterial population varies greatly and one of several factors that influence that is diet. Yogurt, for an example, contains Lactobacillus and other living bacteria. These microorganisms are considered probiotics because they change the conditions and native bacterial colonies in the digestive system that benefit one’s health. Some potential health benefits include: alleviating diarrhea, constipation, inflammatory bowel disease, ulcers, allergies, lactose intolerance, and infant colic; enhancing immune system function; and protecting against colon cancer (4).

If you look in any grocery store, you’ll find probiotics. It is a supplement that has rode the wave of mainstream media and shone in the spotlight. While some of these claims seem to be exaggerated and lack evidence to support, there is merit to some of these statements.


Probiotics are living microbes. Microscopic bacteria that are similar to the microbes found in the human body. Most often you see them in a pill form, or added to a product like yogurt.

Is it another snake oil product? First, a dose of reality. Probiotics health claims haven’t been approved by the FDA. They don’t undergo an approval process that drugs do because probiotics are considered a supplement, not medicine (1).

Fortunately, we have science to help us out.

Probiotics appear to be safe for healthy people based off a plethora of scientific research. Their benefits have been shown to cure diarrhea as well as some symptoms of irritable bowel syndrome – a common, chronic disorder of the large intestine. Researchers also believe that probiotics may reduce the risk of necrotizing enterocolitis –a life-threatening inflammation of gut in premature infants (1).  This illustrates that effectiveness and impact probiotics can have.

Their benefits also include reduction of pain and symptom severity scores. The results demonstrate the beneficial effects of probiotics in IBS patients. They have even been advised to be used prophylactically (as a preventative measure) in those who have previously suffered from antibiotic-associated diarrhea (5).


First off, if you are going to use a probiotic supplement, the research suggests a dosage of approximately 108-109 cells per day(6), which Genius Pro-GT exceeds with a dosage of 109 of Bifidobacterium breve (B. Breve).

B. breve may be small but it is powerful in its ability to promote health, like modifying metabolic function (6). It has also shown to affect genes that promote anti-diarrhea pathways (7) and improve the negative symptoms of IBS (8). Like many products in the Genius Brand line, we are attempting to reprogram your body to its optimal form: improving your metabolic function to promote weight loss; rewiring genetic pathways to reduce negative symptoms like diarrhea; optimization.

We didn’t stop there — Pro-GT stands for Probiotic + Green Tea extract. We included greenselect ® a trademarked ingredient, shown by science to help weight loss . The combination of these ingredients is no snake oil, it is a scientifically dosed product that should give you a health stomach and promote weight loss.

The old UPS question, “what can brown do for you?” seems to lead to a simple answer. The Genius Brand has transformed a simple product to do something more than the industry standard — a scientifically backed and scientifically dosed product that not only delivers on a healthy gut, it helps you achieve a slimmer gut as well.

Healthy gut equals health poop, no transplant needed. Apparently, a good poop can do a lot for you. It’s the smart choice, supplement smarter.

#BeGenius #SupplementSmarter


 Author: Anye Turner

Anye Turner is a Research Associate and Brand Manager for The Genius Brand. He has a B.Sc. in Biology with a minor in English from Western Washington University. He was a student-athlete at Western and played professional basketball in Germany. Currently a frequent user of Genius supplements and a bookworm. You can contact Anye at


(1)  Hirsch, Rebecca E. The Human Microbiome: the Germs That Keep You Healthy. Twenty-First Century Books, 2017.

(2)  Bakken, Johan S, et al. “Treating Clostridium Difficile Infection With Fecal Microbiota Transplantation.” Clinical Gastroenterology and Hepatology, W.B. Saunders, 24 Aug. 2011,

(3)  Sadava et al.. Life: The Science of Biology. Sunderland, MA: Sinauer Associates, 2014. Print. P. 1058

(4)  Whitney, Eleanor N, and Sharon R. Rolfes. Understanding Nutrition. Belmont, CA: Thomson/Wadsworth, 2005. P. 85. Print

(5)  Didari, T, et al. “Effectiveness of Probiotics in Irritable Bowel Syndrome: Updated Systematic Review with Meta-Analysis.” World Journal of Gastroenterology., U.S. National Library of Medicine, 14 Mar. 2015,

(6)  Oral administration of Bifidobacterium breve B-3 modifies metabolic functions in adults with obese tendencies in a randomised controlled trial

(7)  umar, Anoop, et al. “Probiotic Bifidobacterium Species Stimulate Human SLC26A3 Gene Function and Expression in Intestinal Epithelial Cells.” American Journal of Physiology – Cell Physiology, American Physiological Society, 19 June 2015,

(8)  Yoon, Hyuk, et al. “Effect of Administering a Multi-Species Probiotic Mixture on the Changes in Fecal Microbiota and Symptoms of Irritable Bowel Syndrome: a Randomized, Double-Blind, Placebo-Controlled Trial.” Journal of Clinical Biochemistry and Nutrition, SOCIETY FOR FREE RADICAL RESEARCH JAPAN, 1 Sept. 2015,

(9)  Di Pierro F, Menghi AB, Barreca A, Lucarelli M, Calandrelli A. “Greenselect Phytosome as an adjunct to a low-calorie diet for treatment of obesity: a clinical trial “, Altern Med Rev. Jun;14(2):154-60. (2009)


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