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The Smart Nootropic Enhancer – Genius Joy & Wellbeing
We want to be at our best every day. Our response to every challenge and opportunity we face daily is within our control even if everything else in life is out of our control. True satisfaction in life starts when we can separate our minds from the noise and distractions of the external world and zero in on what truly matters. Getting in touch with that internal voice can be tougher than ever in today’s busy world. Stress runs higher, even small setbacks can start feeling like defeats. We want to do what is best for ourselves, but our minds are pulled in a thousand directions and grow exhausted more easily. How can we get back to our best selves? Biohacking Motivation & Mood We developed Genius Joy to help all of us who have dealt with these challenges and questions. Genius Joy is formulated with carefully selected ingredients to provide an extra layer of mental resilience, supporting positive mood and energy. We included nootropics that can bolster focus and provide an overall cognitive boost to help clear away brain fog. Genius Joy includes plenty of vitamins and amino acids proven to support the brain, energy levels, and balance mood. We also include a variety of high-quality nootropic ingredients to further support emotional wellbeing and daily focus. Formulating Joy - Ingredients B-Vitamins are essential for a healthy brain and are found in citrus fruits and avocados. B12 is especially valuable for a balanced mood, but that doesn’t mean taking B12 by itself is the best solution. Studies into Vitamin B and its impact on the brain have found that taking multiple B-vitamins together is better than focusing on just one or two. A full serving of Genius Joy (4 capsules) provides more than the daily value (based on the FDA’s guidance) of Vitamin B1, B2, B3, and B6 while providing twice or more of the daily value of B5 and B12. This means you can even take a half serving (2 capsules) of Genius Joy to add an ample amount of these vitamins to your daily routine. Vitamin D is necessary for healthy neurodevelopment and we can gain it through extra sunlight exposure, seafood, mushrooms, and supplements. It is a popular vitamin to fortify foods with, but research in the last decade on dietary Vitamin D has found that many people living in North America, even those eating fortified foods, may still be deficient. L-Tyrosine is an amino acid found in foods like salmon and soy. It primarily helps keep our various neurotransmitters working and communicating smoothly. Studies into L-Tyrosine have also found that it may support memory and focus during stressful situations. L-Theanine is another amino acid, most notably found in green tea. It is well known for the calming effect it has on the mind and emotions. Recent studies into L-Theanine have found it to be very promising as a nutraceutical for helping with executive functions like focus, memory, and organization. SAM-e is a compound our bodies make naturally and can acquire from supplements. It helps our brain slow the breakdown of key neurotransmitters like serotonin and dopamine so they can last longer, along with aiding the production of receptors that receive them. Rhodiola rosea is an herb notable for its anti-inflammatory and anti-aging properties. Studies have found that it can support fatigue and mood regulation. It also can provide anti-inflammatory benefits for the skin and help protect it from photoaging thanks to a unique antioxidant it contains. Red Panax ginseng is one of the most popular herbs, often touted as a folk remedy for nearly all aspects of wellness. The scientific reality is still impressive, albeit more believable. Studies have found that it can assist the body with balancing different hormones and exhibits some anti-aging qualities, supporting stress and energy levels. 5-HTP is a naturally occurring amino acid that serves as a precursor to serotonin, one of the body’s most important hormones for mood regulation. While studies into 5-HTP have found it generally safe to supplement up to 300mg a day, we choose to err on the side of safety given its ability to directly impact important hormones and include just 100mg per full serving of Genius Joy. NeuroFactor is a coffee fruit extract that is rich in polyphenols and can stimulate the production of BDNF (Brain-derived neurotrophic factor), an important neuroprotein for brain functions like memory and focus. BDNF helps our neurons grow and survive, supporting long-term brain health. A Genius Attitude We want Genius Joy to give you that extra support, the little push over the hill that lets you tap into your best self. It’s easier to adopt a productive outlook when your focus, energy, and emotional wellbeing are working in tandem. Equip yourself with a champion’s mindset when taking on each day. You have the means to do so: Do not dwell on a loss! Provide yourself with the winning formula to unlock your human potential. It starts with your attitude and energy for the day ahead, and Genius Joy is here to help. Be Genius and Achieve Your Best Self. Every Day.
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The Genius Approach to Greens
What does your morning routine look like? A quick cup of coffee and a bowl of cereal, or maybe just toast and eggs? Less than that? Sometimes there's just too little time to put together all the good foods we want in a meal. We know that frustration and this became a driving force behind Genius Greens. We created Genius Greens to make adding essential greens and superfoods to our routines faster, easier, and tastier. Putting Genius into Super Greens What makes a great superfood drink? Zero added sugars and no artificial colors, of course. What really matters are the main ingredients: Spinach is a well-known green of champions, providing a healthy dose of calcium and iron that helps to keep bones strong and energy levels up. Eating spinach can also be helpful for relaxing the body and mind by supplying crucial vitamins that fuel us when at work or play. Kale is a classic superfood that is loaded with nutrients while being low in fat content, and what fat there is mostly comes in the form of Omega-3 fatty acid. Broccoli is another amazing vegetable that can get overlooked as a superfood, despite being remarkably low in calories for its density of protein, fiber, and antioxidants. Studies into blueberries show them to be plentiful in antioxidants, which can help support healthy brain function and memory. Blueberries are also great for supporting a healthy heart, making them one of the most valuable fruits to include in your diet. Lion’s Mane is a familiar staple of our Genius Mushrooms, and offers a unique nootropic edge to our superfood combination here. Chocked full of antioxidants and natural compounds that can contribute to brain health, Lion’s Mane partners superbly with our blueberries, greens, and especially our next ingredient… Sunflower lecithin is made from dehydrating sunflowers and derived from the gum of the plant. It is rich in choline and essential fatty acids. Choline is an important nutrient for brain health, as it is used by the body to create acetylcholine, which helps with maintaining memory, mood, and other cognitive functions. Last but never least is spirulina: one of the most nutrient-rich foods out there! It is loaded with vitamins and phycocyanin, a natural substance that helps provide antioxidant and anti-inflammatory qualities. All of that together makes Genius Greens. A tasty source of calcium, potassium, iron, protein, dietary fiber, and antioxidants. Low in calories, high in the kinds of essential nutrients that our bodies need to perform at their best. As awesome as Genius Greens is, there is one more “super green” that it does not contain… Green Tea The scientific consensus is that green tea is the healthiest tea of all, having the broadest impact on bodily health. Green tea is associated with multiple benefits, such as supporting heart health, lowering blood pressure, providing anti-inflammatory compounds, and positively impacting cholesterol and weight loss. Part of green tea’s advantage over other teas comes from its concentration of catechins, a particularly potent type of antioxidant. Green tea has the most catechins of all teas and a high level of epigallocatechin gallate (EGCG), a catechin especially tied to many of the health benefits described above. EGCG is associated with relaxing effects, too, making it helpful for calming and maintaining focus. L-Theanine, an amino acid found in tea that also relaxes while offsetting caffeine’s stimulant effects, is plentiful within green tea as well. Genius Matcha In its matcha form, green tea is more potent and contains even higher amounts of catechins, EGCG. It also has more caffeine, bringing it closer to black coffee’s amount while still containing L-Theanine. This helps avoid leaving drinkers with shakes from the energy boost. Our Genius Matcha contains green tea matcha powder from its native Japan and adds powdered Lion’s Mane and Cordyceps mushrooms to further support energy and healthy brain function. The adaptogenic quality of these mushrooms allows them to blend with the matcha to help bring your body back into balance and respond better to fatigue and stress. The next time you’re considering coffee or something sugary for your morning pick-me-up, give our matcha a try instead! Be Brilliant, Stay Genius With our Genius Greens and Genius Matcha, you have an easy and delicious means to upgrade your daily routine and relax your body and mind with nutritious greens, blueberries, matcha, and mushrooms. Two great products that can make health and happiness in this busy, uncertain world of ours more attainable. Fortify your lifestyle today with the nutrients you need to be at your best morning, day, or night.
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Eating, Living, and Exercising for your Heart and Mind
Heart disease is one of the biggest threats to the long-term health of men. According to the CDC, heart disease is the leading cause of death for men in the United States, representing about 1 in every 4 male deaths in 2019. [insert link: https://www.cdc.gov/heartdisease/men.htm] The CDC also noted that “half of the men who die suddenly of coronary heart disease had no previous symptoms.” Stress is also a risk factor for heart disease and mental health for men and women both, especially when it becomes chronic stress. The good news is that many of the activities that are good for managing stress also directly benefit your heart and body. The best way to ensure a healthy heart and mind is to build up good habits over time and maintain them. We’ll provide you with nutritional tips, healthy habits, and supplements for supporting your heart, mind, and overall health. Nutrition Legumes such as black beans, pinto beans, kidney beans, and soybeans are great for lowering cholesterol and blood pressure. Tea, especially green tea, helps to support artery health and lower cholesterol. Its natural L-Theanine content also supports feelings of relaxation and calm. Mushrooms have anti-inflammatory benefits and provide antioxidants. Omega-3 fatty acids support cardiovascular health, mood, and cognition. They can be obtained readily from walnuts, salmon (and other fatty fish like tuna and herring), and/or flaxseed. Blueberries provide pterostilbene and anthocyanins, which are antioxidants shown to benefit the breakdown of fats and cholesterol, lower blood pressure, and improve blood vessel elasticity. Studies have also found blueberries to be beneficial for stress. Healthy Habits Keep in touch with family and friends. Taking time to socialize, laugh, and share conversation is beneficial for stress, mood, and mental health. Exercise! Whether it's regular walks or weight training, exercise can lower stress, burn fat, and improve your strength, endurance, and overall health. Ensure that you get enough sleep. The average adult needs 7 to 9 hours of sleep each night. Lack of sleep has broad negative effects on the body and brain, including impaired memory, increased stress and blood pressure, reduced libido, and lower immune system function. Genius Heart For broad heart health support for all ages, we offer Genius Heart. Our formula focuses on premium nutrients like MicroActive™ CoQ10, MenaQ7™ Vitamin K2, and MegaNatural® BP Grape Seed Extract to encourage optimal blood flow, relaxed and pliable blood vessels, and maintain a healthy cholesterol balance. Set yourself up for a heart-healthy lifestyle that will provide you with more energy and endurance! Genius Mindfulness Genius Mindfulness is formulated to support memory and focus as well as stress relief. The ingredients include Sensoril® ashwagandha extract and North American blueberries from the boreal regions of the continent. Studies into ashwagandha have shown it supports cortisol reduction, helping to lower stress and blood pressure. Blueberries, as mentioned earlier, help with fat and cholesterol breakdown, blood pressure reduction, and blood vessel elasticity. Genius Creatine While the body requires small daily amounts of creatine to function normally, supplementing with creatine monohydrate is one of the safest and most well-documented ways for improving muscle growth and recovery. If you’re exercising to improve your body composition and beat stress, Genius Creatine offers premium creatine to supercharge your workouts and help you unlock your body’s full potential. At The Genius Brand, we are dedicated to finding safe and optimal ways to unleash the best in all of us by bringing science and nature together. Remember that building a solid foundation for your physical and mental health will bring the greatest long-term value to your life. That means making great nutritional choices, taking the time to exercise your body and care for your mind, and choosing the right supplements to help you achieve your wellness goals one day at a time. Stay brilliant and keep unlocking your own Genius each day!
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Supplementing with Creatine
What is Creatine? Creatine is a natural energy store the body uses primarily for contracting muscles, storing it in the skeletal muscles as well as the heart, brain, and other tissues. The body produces about half of the creatine it needs daily but the rest must be acquired from your diet. Foods like red meat, seafood, and milk provide creatine. Creatine’s relationship with explosive, on-demand muscle energy makes it one of the most desired supplements for athletes and bodybuilders. Creatine supplements are among the most well researched and reliable on the market, particularly creatine monohydrate, which serves as the primary hero ingredient for our Genius Creatine. Benefits of Creatine If your muscles feel good during weightlifting and exercise already, why seek more muscle energy from creatine? The benefits run deeper than just supplying your muscles with more energy to contract and include: Increasing lean muscle mass during training Improving muscle recovery after intense exercises (such as HIIT and powerlifting) Improving exercise performance Reduction of injury severity related to exercise Creatine’s capacity to fuel muscle growth and recovery makes it a valuable supplement for individuals who want to tone up and improve their body composition. You can think of it as a natural accelerator for gaining the benefits of hard exercise faster. Creatine Bloat, Why It Happens, and How to Beat It You may be familiar with the plight of “creatine bloat,” which refers to gaining non-muscle weight when supplementing with creatine. Bloating typically occurs among those who are inexperienced at supplementing with creatine, and those who take large amounts during a “loading phase”. Creatine serves the body best when the muscles are well supplied with it, which leads many to “load” their body with large amounts of creatine (20-25g) for 5-7 days to prepare for training. Bloating is caused partly due to how creatine draws water toward the muscles when supplementing. It usually goes away a few weeks after the end of the loading phase. However, you don’t need to do a loading phase to saturate your muscles with creatine. You can take 3-5g of creatine daily and this will maintain your body’s natural levels while building a surplus, which will help reduce or even avoid the bloating effect outright. The trade-off is that building up your creatine levels in this way will usually take about 3-4 weeks to hit optimal muscle saturation instead of just one week if you choose to do a loading phase. Genius Creatine Our formula for optimizing your workouts and delivering results starts with one of the world’s purest creatine sources: CreaPure® creatine monohydrate. Renowned for effectiveness, and high quality, CreaPure® is the gold standard for creatine supplements and each serving of Genius Creatine gives you 5g of this elite choice. It also comes with the added benefit of being vegan-friendly, as it is produced without including animal materials. This vegan-friendly quality does not harm the effectiveness of the creatine, making Genius Creatine a valuable supplement choice whether you follow a vegetarian, vegan, carnivore, paleo, or keto diet and want to maximize your muscle growth and workouts. In addition to this world-class creatine, we include the nutrient absorption optimizer AstraGin® to improve bioavailability and ensure that your body can make use of every gram of creatine consumed. To build greater versatility into our formula and increase the workout advantages, 1.6g of CarnoSyn® Beta-Alanine is included per serving of Genius Creatine. CarnoSyn® is another best-in-class ingredient shown to have benefits for improving the working capacity of muscles and supporting faster growth. If you favor a creatine loading phase you can take a double serving of Genius Creatine for 10g of CreaPure® creatine monohydrate and 3.2g of CarnoSyn®. 3.2g is a “magic number” for this beta-alanine, the threshold at which its proven benefits provide their edge. However, if you want these benefits without doing a loading phase, you can synergize our Genius Creatine with Genius Pre-Workout. This combination covers your training before and after each workout and Genius Pre-Workout includes 2g of CarnoSyn® in one standard serving. That means just by taking just one daily serving of both Genius Pre-Workout and Genius Creatine, you will comfortably meet the “magic number” for beta-alanine supplementing, unlocking better and faster muscle growth. All of this without steroids, zero added sugars, no proprietary blends, or nasty additives. This is how we empower you to unlock your potential, the “Genius advantage.” With innovation and flexibility that gives you the freedom to determine the training and supplementing routine that works best for you. Genius Creatine could have provided you with top-shelf creatine alone, but we wanted to maximize the workout benefits while putting you in control of how you take advantage of them. Exceed your limitations and discover how Genius Creatine can empower you today.
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Natural Radiance & Vibrant Wellness with Genius Glow Potion
The secret to youthful, glowing skin is out: Genius Glow Potion joins our Anti-Aging series as a premium formula for bringing out your skin’s natural best while supporting your mind, body, and spirit. We’ve designed a one-of-a-kind skincare supplement atop the reliable foundation of our Genius Mushrooms, uniting nootropics and cosmetic anti-aging. We’re excited to finally share this amazing product with you. This will be a full exploration of our vision for Genius Glow Potion, the ingredients in this formula, and how you can maximize your benefits when drinking it. Let’s jump right in! Beauty from Within Topical products like creams, toners, and moisturizers are the mainstays of the beauty industry. Why then is Genius Glow Potion a beauty drink powder and not a topical? When it comes to antioxidants, the compounds that protect our cells and tissues from oxidative stress and damage, topical solutions are acute tools but limited in their lasting benefits. Antioxidants are just as easily obtained from eating foods rich in them, and there’s evidence that this is the most effective way that we can receive them for our skin. When we consume antioxidants, they work through our bodies systemically, benefiting every part of our skin from head to toe. The catch is that the results are not as immediate as when applying a topical: Our skin needs about 3-5 weeks to fully renew its cells. The other benefit of ingesting antioxidants is that they can help support and protect all of our tissues, not just our skin. Immune response, blood circulation, and Our goal with Genius Glow Potion is to amplify natural beauty from within and promote total wellness for your mind and body. That is why our formula is so rich in fruits, herbs, and even mushrooms that provide a variety of antioxidants and natural anti-inflammatory compounds. Ingredients Fruits and Veggies Beetroot Juice Powder Beetroot juice is dense with carotenoids, a class of primarily yellow, red, and orange pigments found in certain plants. Carotenoids are also antioxidants and two found in beets are beta-carotene and lutein, which help maintain skin health and appearance and improve eye health, respectively. Capros® Capros is a unique "super antioxidant" derived from Indian gooseberry extract, found to be a safe and potent source of polyphenols, a category of antioxidants that includes compounds like flavonoids and anthocyanins. Polyphenols on the whole offer beneficial protection against free radicals and have been shown in studies to support healthy immune system response. Clinical studies into Capros specifically have found it can support vascular health and reduction in LDL cholesterol levels. Lemon Juice Powder Lemon is naturally plentiful in flavonoids and excellent for hydration and anti-inflammatory effects. Citrus flavonoids have also been found in studies to support glucose tolerance and insulin sensitivity. Acai Berry Extract & Blueberry Extract The tropical acai berry is dense in vitamins and essential fatty acids. The coloration of acai and blueberries comes from their anthocyanins, powerful antioxidants that can help the body produce new collagen and maintain skin softness and elasticity. Adaptogens & Nootropics Rhodiola Rosea (Salidroside) The flowering plant Rhodiola contains salidroside, a unique antioxidant found in clinical studies to help protect the skin from photoaging and exhibit neuroprotective qualities. Rhodiola has also been found in studies to help alleviate brain fog and stress and salidroside to support cognitive function. Genius Mushrooms (Beta-glucans) Our popular Genius Mushrooms formula includes three adaptogenic mushrooms: Lion's Mane, Reishi, and Cordyceps. They are chosen for their antioxidants, nootropic qualities, immune system support, and energy-supplying compounds. The beta-glucans in mushrooms also help the body produce glucose molecules that help draw water to the skin, hydrating it. Panax Ginseng (Ginsenosides) Studies into Panax ginseng have found it can prevent skin aging thanks to its natural antioxidants, known as ginsenosides. Research into this form of ginseng has also found promising results for cognitive support and benefits for energy levels and healthy inflammation response. Cosmythic® Cosmythic is a remarkable natural extract created from French maritime pine. Clinical research, including double-blind studies, have found that this extract has a number of beneficial effects on the skin, including improvements to skin elasticity, firmness, fatigue, reduction in size and intensity of dark/brown spots, and wrinkle reduction. Bringing Out Your Natural Glow How quickly does it work, and how should it be taken, though? As we shared earlier, Genius Glow Potion works systemically throughout the entire body. While the nootropic, anti-inflammatory, and energy benefits of the product can be felt as quickly as within a few days of use, the skin benefits will take 3-4 weeks to begin appearing on average. Because our skin needs time to renew itself the cosmetic results cannot be immediate. Great things take time if you want them done right. We recommend consuming a single serving of Genius Glow Potion daily for the full 30 days that one bottle will provide you. This consistency is crucial for receiving desired skin results. For example, our French maritime pine extract Cosmythic demonstrated many of its skin benefits like wrinkle reduction and improved skin elasticity by the 28th day of its clinical studies, which followed consuming the ingredient daily. To receive the full benefits that Genius Glow Potion can offer, the product should be taken consistently for 2-3 months daily. Some of the benefits, like dark spot reduction, can take up to 60 days to make progress. Because the product works from within your body, stopping use will not cause an immediate loss of benefits, but as always the best approach is consistency. Just one scoop a day will have your skin, mind, and body thanking you! We know some of you are thinking: “I’d love to commit to more than a month, but will you offer a discount?” No problem! Genius Glow Potion comes with subscription discounts on Amazon through the Subscribe & Save program. We plan to offer additional subscription options of our own here at thegeniusbrand.com this summer, too. Genius Glow Potion is a product that shines (or does it glow?) brightest as part of a regular wellness routine and we want you to experience its maximum benefits. The discounts just make sense. There is no beauty product that unites the benefits of natural skincare, nootropics, and total body wellness the way Genius Glow Potion does. It is a revolutionary formula offering best-in-class ingredients that offer results you can see and feel. We’ve harnessed our experience working with nootropics, adaptogenic mushrooms, and many of the best natural ingredients to transform skincare from the inside out. We’re confident that you will love Genius Glow Potion and cannot wait for you to discover the secret to natural radiance and vibrance waiting within.
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Estrogen and Hormone Health
Mood swings, acne, unexpected weight gain. What do these things have in common (other than being no fun)? They all tie into hormones. The physical and mental side effects of hormonal shifts were once treated by healthcare providers as standard fare for PMS and menopause. However, women today feel confident about researching and taking control of their hormone balance as part of optimizing their overall health and wellness. Estrogen is one of the most important hormones for women, which we will explore in this blog. Estrogen’s Role in the Body Estrogen refers to multiple hormones that are commonly grouped together as “estrogen hormones” or simply as “estrogens.” For women, these hormones most notably influence the reproductive system and help to regulate the menstrual cycle, but their importance extends to the heart, bones, skin, hair, brain, and many organ systems. Both women and men possess estrogen naturally, but overall estrogen levels are higher for women than men just as overall testosterone levels are higher for men than women. The relationship between estrogen and other hormones like cortisol and those produced by the thyroid gland is complex. They need to maintain balance or problems can arise and snowball out of control. This is because if estrogen becomes elevated or lowered, other hormone levels will change in response to it. The Need for Harmony Elevated estrogen levels can be due to dietary choices, certain medications, and how an individual’s body naturally metabolizes estrogen daily. Some common responses to elevated estrogen levels are acne, PMS, bloating or weight gain, fatigue, and/or trouble sleeping. Conversely, lowered estrogen levels typically occur for peri and post-menopausal women and the transition into menopause can be particularly uncomfortable. Common responses to depressed estrogen levels include hot flashes, joint and muscle pain, brain fog or focus difficulty, and lower libido. For most women, experiencing times of elevated or low estrogen is rather common and not necessarily related to any serious medical condition. Discussing hormone health with your doctor is the best way to identify if signs of an imbalance are due to a more serious cause, such as a disease of the pituitary gland. Genius Estrogen Balance We created Genius Estrogen Balance as an ideal natural formula to help your body metabolize estrogen more easily and support body and brain wellness from the inside out. Our primary hero ingredient is DIM, a natural phytochemical found in cruciferous vegetables like broccoli and cabbage. DIM is one of the most effective natural options for assisting the body’s metabolism of estrogen without introducing or altering any other hormones in the process. This helps to reduce or even avoid the discomfort of hormone shifts by supporting the body’s intended balance. We include Grape Seed Extract as our second hero ingredient. Studies have shown that GSE is effective at improving some of the physical and mental discomforts associated with menopause, as well as promoting healthy blood pressure, brain function, and inflammation response. Our final ingredient is BioPerine®, an extract created from black pepper. BioPerine® is a natural bioavailability enhancer, improving the absorption of other nutrients. We include it to ensure that the DIM and GSE in Genius Estrogen Balance delivers optimal value with every serving. Genius Estrogen Balance is more than a supplement for keeping your hormones in harmony. This combination of ingredients supports relief for many common negatives that come with hormone shifts and promotes total body and mind wellness, all in a single daily capsule. From hot flashes to unwanted weight gain, heart health to mental clarity, you’re more than covered with Genius Estrogen Balance. Take control of your hormone health and Supplement Smarter today. A Word for the Guys We’ve dedicated the majority of our focus to the benefits of Genius Estrogen Balance for women and hormone/estrogen health. However, Genius Estrogen Balance is also valuable for men who are looking for a natural estrogen blocker. DIM’s ability to help the body metabolize estrogen can be ideal for men who are pursuing muscle building and weight loss while supplementing their testosterone. The benefits of grape seed extract for heart, brain, cholesterol, and inflammation apply to men, too. For men seeking to supplement naturally for testosterone boosting and estrogen control, we recommend our Genius Test and Genius Estrogen Balance. This potent combination promotes healthy hormone balance for men while supporting mood, energy, muscle development, and libido. It’s the Genius way to optimize your male health and unlock greater physical wellness and mental performance.
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Harnessing Nootropics for Performance
When was the last time you were “in the zone?” Seen from the outside, we often recognize when others are “in the zone” during creative performances that demand high execution. A violinist’s hands and fingers dance across her instrument for a solo as her fellow musicians prepare for the next movement of an orchestra performance. The concert hall is packed to capacity, breathless with all eyes on the violinist, yet her eyes stare past her instrument, the room, and the audience. She plays magnificently as if nothing else existed to her except this one song. There is only the music. She is “in the zone.” The zone refers to a state of focus where an individual’s performance at a given task rises beyond what seemed possible before. Such is the total alignment of the individual’s thoughts, will, and actions while in the zone that for a time nothing else seems to exist to them except the task they are engaged in. This is generally a highly desirable and extremely productive period for the individual. Getting into “The Zone” The zone isn’t exclusively available to creative people. We can all experience reaching that mental space of total focus whether we are business professionals, athletes, or simply engaging with a meaningful hobby. The catch is that we often can’t figure out how to reach that place within ourselves; we may feel close but still can’t zero-in on the task at hand. One of the main reasons nootropics have become so popular is because of this desire to enter this high-performance state of mind more frequently and easily. What began in pharmaceutical spaces as a pursuit of “smart drugs” and medications expanded over decades to include the research and use of natural foods and substances to stimulate the brain. The best part about these natural nootropic solutions is that they are available to everybody. You don’t need to pursue a specialized drug or medication. There are many different types of nootropics that can help stimulate focus, memory, learning, creativity, and finding that state of tunnel vision that characterizes being “in the zone”. We understood the importance of nootropics from the very beginning of The Genius Brand. With few exceptions, our products are built upon a nootropics foundation, always aiming to improve our customers’ lives by supporting multiple areas of the mind and body at once. What is the best Genius supplement for getting “in the zone?” That would be our Genius Consciousness, one of our most popular supplements of all time and the one that brings the most nootropics together. Ignite Your Brainpower with Genius Consciousness Genius Consciousness is designed to be a comprehensive nootropic solution for those who desire higher daily performance and productivity. We unite several clinically studied nootropic ingredients in the formula. There are three categories of nootropic substances we utilize: adaptogens, targeted herbs, and neurotransmitter enhancers. For our adaptogens, we have the one and only Lion’s Mane mushroom. Lion’s Mane has a long history going back centuries and today is a subject of scientific research for anti-aging and reversing the effects of stress on the brain, like moderating the essential neuroprotein brain-derived neurotrophic factor (BDNF), supporting concentration and brain function. Our targeted herbs are Huperzia serrata and the Coffee arabica fruit. Huperzia serrata is standardized to 1% Huperzine-A in Genius Consciousness: a potent natural chemical that has exhibited neuroprotective qualities in scientific studies. Coffee arabica is better known as the world-famous coffee plant. In the form of NeuroFactor™ we include it in Genius Consciousness for its capacity to stimulate the production of BDNF. Neurotransmitter enhancers are our broadest category in Genius Consciousness, including methylliberine, Alpha-GPC, and phosphatidylserine. These compounds are aimed at supporting the brain’s cognitive functions like memory, concentration, creativity, and learning. They help support the body’s creation and uptake of BDNF and nerve growth factor (NGF), both of which influence the development of new neurons and the maintenance and protection of existing neurons. Give Yourself the Genius Edge Why does Genius Consciousness come with so many different nootropic ingredients? Why not focus on just one or two when they seem to have similar benefits? Every individual’s brain chemistry is unique and it’s crucial to maintain a healthy balance. At The Genius Brand, we are dedicated to creating synergy between our key ingredients to unlock the highest potential possible for our customers. Overloading on a few select nootropics poses both safety risks (“too much of a good thing” is a very real problem in the supplement industry) and misunderstands how the brain operates. There is no single “silver bullet” nootropic to load up on; our brain wants many types of cognition-boosting nutrients and vitamins. And it wants them in moderation. Genius Consciousness is formulated with both safety and effectiveness in mind. It is a truly comprehensive supplement that seeks to unlock and enhance mental performance by supporting the brain from multiple angles using researched ingredients and sensible dosage sizes. Delivered in a powdered form, one scoop (or even a half scoop) added to water will provide you with a nootropic cocktail to ignite your brain’s potential. Expand your mind and get “in the zone” today. Supplement Smarter and stay Genius.
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Improve Mood with One Technique & Nootropics
A Reliable Technique for Stress Relief One of the best things about mindfulness is that it is a natural ability humans have. Like a muscle that you exercise or a skill that you train, accessing and strengthening your mindfulness comes with repeated practice. Here is a technique you can use any time you want to relax and center your thoughts. It's all about tapping into mindfulness by focusing on the rhythm of your breath. Stress Breath This is a breathing technique to stimulate the vagus nerve, part of our parasympathetic nervous system. Breathing this way causes a conscious shift between the sympathetic and parasympathetic systems, cycling your natural stress response with a restorative/relaxation response: Find a comfortable place to sit, lay down or stand for the next 3-5 minutes. Once you are ready, proceed with the next steps. Take a deep breath through your mouth that centers on your belly/abdomen. Do not inhale to the point of discomfort but make the breath larger and more intentional than you normally would. Hold this breath for a count of five. Lower your chin toward your chest if this helps with holding your breath comfortably. Slowly release this breath (raising your head if you’ve previously lowered it) through your nose. This completes one cycle of stress breathing. Repeat steps 1-3. Aim for at least ten cycles with an even rhythm between the inhales and exhales of breath. Emotional Wellness and Genius Joy Everyone feels down sometimes, and it doesn’t always seem to be related to any particular stress. As part of our goal of optimizing and biohacking human potential, we created Genius Joy to support mood, motivation, and attention. Genius Joy includes plenty of vitamins proven to support the brain and improve mood, including Vitamin B6, B12, and Vitamin D. We also include a variety of high-quality nootropic ingredients to further support a balanced mood and focus: SAM-e SAM-e is a compound our bodies make naturally and can acquire from supplements. It helps our brain slow the breakdown of key neurotransmitters like serotonin and dopamine so they can last longer, along with aiding the production of receptors that receive them. Rhodiola rosea and Red Panax ginseng These herbs aid the body with balancing different hormones, supporting stress and energy levels. L-Tyrosine, L-Theanine and 5-HTP These amino acids further support mood and stress management naturally. 5-HTP is a precursor to serotonin, one of the body’s most important hormones for mood regulation. NeuroFactor This coffee fruit extract is rich in polyphenols and can stimulate the production of BDNF (Brain-derived neurotrophic factor), an important neuroprotein for brain functions like memory and focus. Genius Joy harnesses nootropics for supporting emotional wellbeing and is available here on our website.
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Mindfulness and Stress
As we previously covered in last week’s blog there are different forms of stress, most being defined by how long they affect us. Today, we’ll explore more of the mental aspects of stress and why they hinder us, and how our Genius Mindfulness supplement can help with some of the physiological sources of stress. Stressors of the Mind There’s no pretending that stress exists only in the mind, but a considerable amount of its impact starts at the psychological level and spreads from there. A few examples of how and why stress grows within the mind: Perceived Competence For any given challenge that comes our way in life, we have an initial period where we determine how much of a hardship it will be. This usually occurs quickly and is based as much on our idea of the challenge’s difficulty as our opinion of our ability to overcome it. Feeling overwhelmed comes in direct response to what we believe we can handle. Present vs Future Orientation There are benefits and consequences to primarily focusing on the present moment or the future. If there’s a fire spreading in your house, responding quickly in the present moment is crucial. However, it would be difficult to make any concrete plans for most goals you have for your life without an eye toward the future. The benefit of a future-oriented viewpoint for handling stress is that planning ahead can help mitigate the impact of new stresses. Studies have found that individuals with a higher orientation on their future show more resilience and higher well-being when dealing with stressful situations. Avoidance Sometimes we just don’t want to deal with a problem and try to ignore it, procrastinating or even accommodating the issue. This is a coping method for stress in the short term but does nothing for its continual presence. Depending on the source of the stress, avoidance will grow the amount of stress experienced and may cause physiological changes as the constant burden of stress is tolerated. Clear Away Stress with Mindfulness Mindfulness is the ability to be fully present for a given period. This means we are aware of what we are doing and feeling without being overwhelmed or reactive toward incoming stresses. While mindfulness has a long history that goes back to ancient cultural, religious, and philosophical practices, it remains just as relevant today. There is a host of scientific studies made on mindfulness and techniques for cultivating it within people. Not only does the science confirm that mindfulness is beneficial for stress management and well-being but also that there are reliable methods for achieving a state of mindfulness and increasing its value over time. Benefits of Mindfulness for Stress Mindfulness helps us interrupt our stress cycle, giving us greater control over how we respond to it. With consistent use, mindfulness practice builds up a natural resilience to stress within us: Awareness of our thoughts means our stress response doesn’t immediately kick in. The need to react immediately to a stressful situation is reduced and we can consciously choose how we want to proceed. Activity in the amygdala, the part of our brain that controls emotions and stress response, slows down when practicing mindfulness. This helps to lower stress and the impact of negative emotions. Mindfulness increases sensitivity to what is occurring in our bodies and minds. Our awareness of physical and emotional needs increases, giving us a chance to address them before they can grow or contribute to other stresses. Focus is improved, increasing our productivity and sense of well-being, which reduces stress further. Genius Mindfulness Our Genius Mindfulness supplement is formulated to support memory and focus as well as stress relief. Our main “hero” ingredient is Sensoril Ashwagandha extract, accompanied by NeuroFactor and BorealBlue blueberries, sourced from North American blueberries found in the boreal regions. Ashwagandha Ashwagandha is an herb with centuries of history throughout Africa and Asia as a natural aid for the body and mind, particularly for relaxation. This effect comes from how ashwagandha interacts with the stress hormone cortisol. Studies have shown that consuming moderate amounts of ashwagandha extract can reduce cortisol levels and overall stress by extension. We include 250mg of Sensoril Ashwagandha, considered one of the purest extracts in the world, in each capsule of our Genius Mindfulness. NeuroFactor NeuroFactor is an extract created from coffee plant fruit. The extract contains minimal caffeine and provides the body with valuable polyphenols, shown in studies to help stimulate the production of brain-derived neurotrophic factor (BDNF). BDNF is a neuroprotein that helps maintain our neurons, aiding in their growth, differentiation, and survival. This helps our brain form new connections and repair itself, which aids in learning, focus, and memory. Blueberries Blueberries are well known for their rich antioxidant content. The most nutritious blueberries in the world come from their native North America, particularly the Vaccinium family of blueberries, three members of which feature in our Genius Mindfulness formula. Blueberries are excellent for supporting your heart, immune system, and brain. If you would like to purchase Genius Mindfulness and experience it for yourself, you can find it here!
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