About Us
BIRTH OF BRILLIANCE
THE GENIUS STORY
The Genius Brand
The Genius Brand is a product of passionate vision and industry realization. Genius Brand supplements are a rejection of backwards and wrongheaded supplement industry dogma that for years misled generations of health & wellness enthusiasts into believing “supplements don’t work” or that “your pre-workout must contain legal amphetamines for it to be effective” or “you have to drink BCAAs all day if you are serious about building muscle.”
Building a Better Supplement Industry
As industry insiders, there was a time when we got excited about exotic-sounding flavors and wild colors. However, these were not the foundation of great health or great supplements. Fluff marketing, added sugars, and artificial additives, these were all popular ideas in the beginning, but we knew there could be higher quality ingredients and higher standards.
The supplement industry isn’t regulated by the FDA, and without regulations the quality of our supplements comes down to a question of ethics.
It’s on the brands to do the right thing. The Genius Brand is our way of making a difference.
Forging a New Path for Supplements
We dedicated ourselves to pursuing the best ingredients we could source, following modern science all the while. Many of the greatest ingredients in nature have been with us for centuries, but they haven’t always been easy to digest or absorb. Today, innovations in bioavailability technology make maximizing the nutritional value of blueberries, ashwagandha, Lion’s Mane mushroom, and others more feasible than ever.
We knew that the supplement industry loves playing follow the leader. Everybody wants to copy the successes of others. We knew that supplements have so much potential for helping people achieve their wellness goals, improving the quality of human life, and of course improving athletic performance!
IT WAS AT THIS MOMENT THAT WE REALIZED
TO CONTRIBUTE TO THE BETTERMENT OF HUMANITY, WE WOULD NEED TO BECOME THAT LEADER.
Genius was Born
The Genius Brand was founded atop science and high-quality natural ingredients. We were going to make the best products possible and worry about cost later. That sounds crazy to most, but if nothing else, there would finally be supplements on the market that we could use again!
When we put together our thermogenic fat burner formula, Genius Burn, we found out that it would cost us FOUR TIMES what a “normal” industry fat burner would cost to make.
We smiled. We wouldn’t have the multi-million-dollar marketing budgets like the other companies, but we launched with the belief that anybody who tried our products would immediately notice the difference and embrace this newfound quality. You see, whether you’re an IFBB pro, stay at home parent, a retiree living out your golden years, or anything in between…
Our products can be of benefit to you. We don’t need to “market to women” or “market to bodybuilders” because when products are made according to science, with quality as a first priority, the benefits will always be consistent.
If you’re new to The Genius Brand, we thank you for the opportunity and ask that you forget everything you thought you ever knew about supplements. We are all on a journey to unlocking the best versions of ourselves. As a brand, we are here to ignite that process – it’s the key to a better world.
That is our vision and ambition: To make this industry and world a healthier, happier, and stronger place. We are all humans, and we are in this together.