Our Story
Smarter Wellness for the Mind & Body
At The Genius Brand®, we believe true wellness begins in the mind. That’s why every product we create is rooted in the idea that a healthy mind unlocks the body’s full potential. Our mission is to empower individuals to pursue peak performance—mentally and physically—through clean, effective, and transparent supplementation.
The Genius Team
At The Genius Brand®, we’re a team of innovators, athletes, creators, and everyday high performers united by one mission: to redefine what smarter wellness looks like.
We live what we make. From early product testing to formulation brainstorming, every member of our team is deeply invested in creating products that we personally believe in and use every day. We’re driven by curiosity, guided by science, and motivated by results—because we know that when the mind leads, the body follows.
Together, we’re building a brand that challenges industry norms, celebrates authenticity, and inspires people everywhere to think, move, and live like a Genius.
Lack of consumer trust in supplements
The supplements category is flooded with deception. For years, brands have hidden behind "proprietary blends," underdosed formulas, and flashy marketing, confusing consumers. What's really inside those cheap gummy products? Sugar. Artificial dyes. Artificial fillers. And just enough of the "hero ingredient" to make a claim — but not enough to make a difference. It's a system built on smoke and mirrors, and consumers deserve a better, smarter way.
Welcome to Smarter Wellness
We didn't start Genius to fit in. We started it to fix what's broken. Since 2016, our mission has been clear: Smarter Wellness for the Mind & Body built on transparency, integrity, and real science. No proprietary blends. No artificial junk. No shortcuts. Just fully dosed supplements with clinically studied ingredients that actually do what they say because your health deserves better. Every Genius formula is developed and blended in our NSF/GMP-certified facility near Atlanta, GA, where quality, safety, and efficacy come first. We're here for the people who read ingredients, ask questions, and demand the best. For the moms, professionals, athletes, and longevity seekers who want to feel sharp, strong, and energized — without compromise.
Welcome to The Genius Brand®
See Genius In Action
What Do We Mean By “Fully Dosed?”
We’re glad you asked. Far too often, supplement brands add a tiny bit of an ingredient to their blend just to say it’s in there, even if it’s not enough to feel the benefits—like adding one grain of salt to a dish and calling it seasoned. This practice is called "label dusting," and we're sick of it.
At The Genius Brand®, every ingredient we include is fully dosed, so you experience all the nutritional value and health benefits you're expecting from our products.
Genius Nation
Welcome to Genius Nation, a community of thinkers, doers, and dreamers who refuse to settle for average. Whether you’re an athlete pushing your limits, a professional optimizing your focus, a wellness seeker pursuing balance, or a creative chasing your next big idea, you belong here.
Obsessed with Quality
Our obsession with quality drives us to ensure every product is third-party lab-tested for purity, potency, and quality. Made in our US GMP/NSF-certified facility, we guarantee consistent, science-backed results with no fillers—just pure formulas designed to help the mind unlock the body.
Clean Ingredients,
Transparent Formulas
The Genius Brand® is built on a foundation of uncompromising quality, transparency, and efficacy, creating supplements that empower transformation through nature-powered and science-backed ingredients. We never hide behind proprietary blends; instead, we design our formulas with clinically studied, fully dosed ingredients that are clean, effective, and free from artificial fillers or junk.
Believing that the mind unlocks the body, we leverage nootropics, uniquely designing each product to meet the needs of high performers and health-conscious individuals seeking to optimize both their mind and body