Posted by The Genius Brand on

There are countless references to the heart throughout our society. The heart is one of the most prominent symbols of love and that symbol is passed around liberally to show appreciation to loved ones.

But we at Genius think self-love is just as important. A simple but radical approach to self-love is taking care of yourself and promoting longevity. One of the best ways to do that is to take care of your heart.

This is something that is strangely overlooked. We have tons of cartoon hearts on display in February, but rarely do we discuss your anatomic heart, the pump that gives life and, when it isn’t working, it takes it away.

One popular heart reference in our society is the saying, “home is where the heart is”.  We think it should be more along the lines, “health is where the heart is.” Because of the epistemic effects in the case that your heart is damaged in any way.

For many years, the number one cause of death in the United States has been heart disease, which kills more than 650,000 people a year. A staggering 25 million people were living with a diagnosis of heart disease in 2004 [1]. The heart has a major impact throughout society, considering it the cause of one-fourth of the deaths in the United states and it is the same ratio in Europe [2].

Most deaths are not caused by the defects of heart muscles, as seen in athletes, but are caused by heart attacks, also known as myocardial infarctions (MI). Heart attacks are often due to atherosclerosis (“hardening of arteries”), which begins many years before symptoms are detected [2].

Healthy arteries, which are blood vessels connected to your heart, have a smooth internal lining of endothelial cells that can be damaged by chronic high blood pressure, smoking, high cholesterol, or microorganisms [2]. The damage causes plaque build up, hardening, and narrowing, decreasing blood flow to the heart muscles. Blockages may happen suddenly, leading to sharp chest pains (angina) and shortness of breath during mild exertion.

This hardening leaves a person at high risk of heart attack and stroke.

What’s the big deal with your heart?

As you can see, a poorly functioning heart is fatal, but what does it do that makes it so important and so impactful?

The heart is a pump, the best pump known to man. It pumps 74 gallons of blood an hour in adults and only weighs about 15 ounces —less than a pound [3].

This massive amount of blood, enough to overfill a nine ft3 freezer you’d find in your garage, is essential to life. Blood transports nutrients like glucose and vitamins, waste products of metabolism, respiratory gases like CO2 and 02, hormones and heat [2]. Basically, the heart makes sure we live. The heart is the quarterback of the body, the team of organs, tissues and cells that keep you going can’t work without the heart passing them essential nutrients, heat and everything else that gives us life.

To protect our powerful pump, we need a healthy lifestyle. We need to stop smoking and monitor our diets. Cholesterol has often been linked to heart disease. There are multiple forms of cholesterol and it is used in multiple ways in the body, such as the making of steroid hormones like testosterone and estrogen [2]. Low density lipoprotein (LDL) is considered to be “bad cholesterol, and high density lipoprotein (HDL) is considered to be “good” cholesterol.  HDL removes cholesterol from tissue and carries it to the liver. Higher levels of HDL are often seen in the blood work of people with active lifestyles. LDL transports cholesterol around the body for biosynthesis and storage. Cholesterol, specifically LDL and even very low density lipoproteins (VLDL), is important to form cell membranes and the other functions discussed, but excessive amounts are deposited in walls of blood vessels leading to the atherosclerosis.

The best level of fat intake has been hotly debated between varying diets, however it is still recommended to choose high quality foods and to minimize the intake of processed trans fats and polyunsaturated fats.

Take care of yourself the Genius Way

The Genius Brand loves our customers. We support and do everything we can to help preserve a long, healthy life for us all. We couldn’t ignore the leading killer in the nation so we created Genius Heart to help promote and improve lives every way possible. Genius Heart is a culmination of the best trademarked ingredients

One of these is Pantesin®, which is the highly absorbable form of pantethine. Pantethine has been shown to significantly reduce serum triglyceride (fats in blood), total cholesterol and LDL cholesterol levels while raising HDL cholesterol [4]. It helps increase the metabolic activity of Coenzyme A (CoA) and acyl-carrier protein (ACP), which creates a reduction in cholesterol synthesis.

Another ingredient is MegaNatural®. This is a grape-seed extract that has gone through two placebo-controlled human clinical trials, done by UC Davis School of Medicine. It was shown to decrease blood pressure readings in both systolic and diastolic readings. Studies were done at 300 mg doses, which is the exact amount in Genius Heart [5][6].

MicroActive CoQ10 is the micronized form of CoQ10. The micronized form has been shown to increase absorption of CoQ10, which is otherwise poorly absorbed. CoQ10’s relevance is seen in cardiomyopathy. Cardiomyopathy is any disease of the heart muscles that reduces the force of heart contractions, thus decreasing the efficiency of blood circulation. CoQ10 supplementation can raise CoQ10 levels and improve heart function as a result of increased energy production by heart muscles [4]. Coq10 has been shown to improve heart failure symptoms, reduce major adverse cardiovascular events and mortality, and to be safe and well-tolerated [7].

MenaQ7® is the only clinically validated, patented Vitamin K2 as MK-7 available on the market today [9]. Vitamin K’s primary role in the body is to manufacture proteins necessary for blood coagulation and the binding of calcium in the bones and other tissues [4]. By inhibiting calcium deposits in the arteries and blood vessels and properly transporting calcium to the bones, Vitamin K2 contributes to improved cardiovascular health [9]. Unfortunately, the Western diet does not contain sufficient Vitamin K2, so supplementing with MenaQ7® Vitamin K2 as MK-7 is a viable alternative recommended by experts [9].

The heart is an incredible muscle that isn’t something that you can workout directly, but it is the most important and most consequential muscle if you don’t take care of it. The Genius Brand is here to take care of it for you. True health is dependent on the health of your heart, and Genius Heart and Cardiovascular is the smart choice to help your heart be at its best. All in a vegan, gluten free capsule. Supplement smarter with The Genius Brand.

#BeGenius #SupplementSmarter


 Author: Anye Turner

Anye Turner is a Research Associate and Brand Manager for The Genius Brand. He has a B.Sc. in Biology with a minor in English from Western Washington University. He was a student-athlete at Western and played professional basketball in Germany. Currently a frequent user of Genius supplements and a bookworm. You can contact Anye at


[1]   Lipsky, Martin S. American Medical Association Guide to Preventing and Treating Heart Disease: Essential Information You and Your Family Need to Know about Having a Healthy Heart. John Wiley & Sons, 2008.

[2]    Sadava, David E., et al. Life: the Science of Biology. Sinauer, 2014.

[3]    Amidon, Stephen. The Sublime Engine: a Biography of the Human Heart. Rodale Press, 2012.

[4]    Murray, Michael T. The Encyclopedia of Nutritional Supplements. Prima, 2002.

[5]   Kappagoda. “Effect of Grape Seed Extract on Blood Pressure in Subjects with Pre-Hypertension.” Journal of Pharmacy and Nutrition Sciences, 2012, doi:10.6000/1927-5951.2012.02.02.6.

[6]    Park, Eunyoung, et al. “Effects of Grape Seed Extract Beverage on Blood Pressure and Metabolic Indices in Individuals with Pre-Hypertension: a Randomised, Double-Blinded, Two-Arm, Parallel, Placebo-Controlled Trial.” British Journal of Nutrition, vol. 115, no. 02, 2015, pp. 226–238., doi:10.1017/s0007114515004328.

[7]    Jafari, Mehdi, et al. “Coenzyme Q10 in the Treatment of Heart Failure: A Systematic Review of Systematic Reviews.” Indian Heart Journal, 2018, doi:10.1016/j.ihj.2018.01.031.

[8]    Knapen, M. H. J., et al. “Menaquinone-7 Supplementation Improves Arterial Stiffness in Healthy Postmenopausal Women.” Thrombosis and Haemostasis, vol. 113, no. 5, 2015, pp. 1135–1144., doi:10.1160/th14-08-0675.

[9]    "Cardiovascular Health." menaq7, 2015,  


Posted by The Genius Brand on

Leave a Comment!

Please note, comments must be approved before they are published